I spent a week with Bridgestone photographing their new Driveguard Automotive Tyre launch event for Europe. The Main Event was held in the hills above Cannes which features driving demos for invited journalists along with a classic car rally treat for the invited guests. My brief was to photography the entire Event including People attending the Event along with the Cars, Tyres and all aspects of the event along the way.
After the main event, guests were invited to attend an evening event in Monaco on the marina. Along with the Monaco event invited guests were encouraged to take the provided cars for a spin and experience the new tyres.