IQOS

Here are a section of images from the new IQOS Store on Wardour in Soho, London. IQOS is part of the Philip Morris Brand and is a Tobacco Heating Device. The brand is well established and is already in around 20 countries around the world already. Here I was commission to photograph the retail space and interiors of the new store.

The Retail space is quite minimalistic with pale colours and elements of the branding are used to keep the layout basic and simple and clean. Since photographing this I have seen various other IQOS pop up stores around the UK, I also recently saw one pop up store in Kyoto airport on a recent trip to Japan.

IQOS Store interior featuring logo and store retail area
IQOS Store Super Wide retail interior featuring logo and store retail area
IQOS Store interior featuring product on the shelves and store retail area
IQOS Store interior featuring logo and store retail area Close up
IQOS Store interior front window view out to the road
IQOS Store basement retail photography interior with wooden bench, blue sofa and brass light fittings wide landscape
IQOS Store in London basement meeting room and product demo area
IQOS Store in Soho, Wardour Street in London Store Exterior portrait with bike outside
IQOS Store interior featuring logo and store retail area

Appears in Retail IQOS Retail Store, London

IQOS Store Super Wide retail interior featuring logo and store retail area

Appears in Retail IQOS Store in Soho, London

IQOS Store interior featuring product on the shelves and store retail area

Appears in Retail IQOS Store in Soho, London

IQOS Store interior featuring logo and store retail area Close up

Appears in Retail IQOS Retail Store, London

IQOS Store interior front window view out to the road

IQOS Store in Soho, London

IQOS Store basement retail photography interior with wooden bench, blue sofa and brass light fittings wide landscape

Appears in Retail IQOS Store in Soho, London

IQOS Store in London basement meeting room and product demo area

IQOS Store in Soho, London

IQOS Store in Soho, Wardour Street in London Store Exterior portrait with bike outside

Appears in Retail IQOS Store in Soho, London